Rowan Sorrell wins Forest of Dean Enduro

Rowan Sorrell sent us a text on Friday to let us know he had cleared his wheels from UK Customs on Thursday and was having tires mounted and set up so he could race them over the weekend…. “Excited!” was our first reaction. Waiting with bated breath,...

Thomas Vanderham on Atomik Carbon rims

We are extremely excited that Thomas will be running a set of the 27.5 Atomik Carbon AM rims on his trail bike. Keep an eye out for him shredding in North Vancouver on his Rocky Mountain trail bike featuring Shimano components and Maxxis tires! Visit our Facebook page...

New fat bike rim in development

We are pretty excited about a new Carbon Fat Rim that we are currently developing. The new rim will be single wall construction with a width of 85mm, tubeless ready, and weigh in at around 470 grams based on the latest software modeling estimates. The spoke hole...