High-end carbon-fiber component manufacturer Atomik Carbon goes big today with the release of its new fat and plus rims, the PHATTY 85 and CHUBBY 43. Designed for a variety of conditions from shredding snow-covered singletrack, to epic backcountry bikepacking adventures, to surfing pumice and everything in between, Atomik’s new fat and plus-sized offerings continue to evolve carbon engineering. Read the full article here.