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Atomik Carbon Goes Big With Phatty 85 and Chubby 43
High-End carbon component company unveils new single-wall carbon fat and plus rims with aerospace foam-core technology.
Tampa, FL – (January 27, 2016) High-end carbon-fiber component manufacturer Atomik Carbon goes big today with the release of its new fat and plus rims, the PHATTY 85 and CHUBBY 43. Designed for a variety of conditions from shredding snow-covered singletrack, to epic backcountry bikepacking adventures, to surfing pumice and everything in between, Atomik’s new fat and plus-sized offerings continue to evolve carbon engineering.
Both feature single-wall construction wrapped around a revolutionary aerospace foam core. Together through a patented process, the technologies—dubbed Solowall and HDP (High Density Performance) Foamcore respectively—create a stiff, strong and lightweight rim with superior damping characteristics and a low profile.
“When we decided to engineer a fat and plus rim, we really wanted to do something different,” said Kevin Lineberger, Atomik’s vice president. “In trying to keep weights reasonable, traditional fat rim designs are thin, have tall profiles and don’t survive impacts very well. If profiles and weights are reduced, stiffness and strength suffer. That’s fine for some applications, but we wanted a light, low-profile wheel that could be ridden hard. We looked at other sports and applications of carbon fiber. We consulted with aeronautical engineers, F1 engineers and sporting goods designers that use carbon fiber in high-stress, high-impact environments before deciding to incorporate a foam core and stronger single-wall design.”
The result is a rim that is stiff, light and absorbs impacts. And thanks to an ultra-low profile (16 millimeters on the PHATTY, 15 millimeters on the CHUBBY), damage from trail debris is minimized. During testing, Atomik realized its low profile significantly reduced visible surface impacts, leaving rims looking brand new even after extensive hard testing. In fact, more than 75 percent of impacts on standard rims studied occurred above the 15-millimeter mark. Another benefit is that thanks to a reduced, smooth surface area, mud, snow and slop—conditions where fat and plus tires shine—are less likely to stick, thereby reducing unwanted weight and mess.
Yet despite the ultra-low profile, Atomik Carbon’s Solowall construction is still thicker, and stronger, than standard double-wall designs. The CHUBBY 43 also receives an exceptionally strong 12K weave. Both are enhanced by the HDP Foamcore, which magnifies both the strength and stiffness of the carbon exterior while improving damping qualities, and feature an advanced resin developed over the past three years and use a proprietary prepreg process.
“All carbon is not created equal,” said Lineberger. “There is a vast difference between a proprietary high-end product like Atomik and the generic overseas knock-offs proliferating on the Internet. The devil’s in the details you can’t see, and those are the details we lose sleep over.”
Atomik Carbon CHUBBY 43
The PHATTY 85 fits most fatbikes and tires up to 4.8 inches, while the CHUBBY 43 will happily roll up to a 3.25-inch tire on a 27.5+ bike, but with the added bonus of fitting most existing 27.5 and 29er frames as well (tire size limits on traditional frames vary).
“Our favorite part of the CHUBBY 43 plus wheels is that you don’t need a special bike or conditions to make the most of them,” said Lineberger. “They offer up the traction and trail-muting qualities of an oversized tire while maintaining the nimble and familiar ride of an all-mountain or trail bike, whether you’re looking to make the most of the white stuff or just experience the trails in a new way.”
Both wheels will be shown at the 2016 CABDA Expo February 3 and 4 at Pheasant Run Resort in St. Charles, IL, via local distributor Aventuron.
The PHATTY 85 and CHUBBY 43 are available now as complete builds or rim-only options through local bike shops and via Atomik Carbon’s consumer direct program at AtomikCarbon.com.
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About Atomik Carbon
Atomik Carbon represents the latest technological advances in carbon-fiber bicycle performance products. Engineered from the trail up to be stronger, lighter and faster, Atomik Carbon rims engineered for precise handling, exceptional strength and superior ride quality that simply must be experienced. We live for the ride, and we believe no single upgrade can improve your ride like a premium wheel set, so we set out to make the best you can buy at a price you can afford. Learn more at AtomikCarbon.com.
Media Contact: Don Stefanovich | DonCSMedia@gmail.com | (714) 869-8357
